Nike’s partnership with Tiger Woods is likely one of the most iconic offers in sports activities historical past, Tiger’s preliminary contract was value $40 million over 5 years — the most important golf endorsement deal on the time — and Nike has paid him over $500 million in whole.
Tiger Woods Endorsement Deal Historical past With Nike
1996: 5 years, $40 million
2001: 5 years, $100 million
2006: 8 years, estimated $160 million to $320 million
2013: 10 years, $200 million
Nike additionally opened the Tiger Woods Convention Middle on its Beaverton, Oregon campus in 2001, and the world’s largest sportswear firm caught by Woods by way of every part — extramarital affairs in 2009, a DUI in 2017, and accidents from 2014-2022.
The explanation for that is easy: Tiger Woods remains to be the world’s most well-known golfer — by a mile — and he helped make Nike Golf a ton of cash during the last 27 years.
For instance, Nike Golf was doing $30 million in annual income earlier than signing Tiger Woods. However simply two years after signing Woods, that quantity elevated to $300 million.
Nike Golf Income Pre- And Put up-Tiger (1995-1998)
1995: $30 million (Tiger was with Ping and Reebok)
1998: $300 million (Simply two years after Nike signed Tiger)
It’s additionally estimated that Tiger’s 2019 Masters final-round victory was value $22.5 million to Nike in model publicity alone.
Tiger’s newest cope with Nike expires on the finish of this yr, and many individuals are speculating that the 2 events will ultimately half methods and not using a new deal. Nike now not makes golf tools, fellow sponsees (together with Rory McIlroy) have tools offers with TaylorMade, who’re going to extend their attire providing in ’24 or, maybe, Tiger will launch his personal model. So, it’s completely attainable that this iconic partnership would possibly lastly finish after 27 years and $500M+ in funds.
