CHICAGO, Ailing. (January 23, 2023) – The Affiliation of Pickleball Professionals (APP) has introduced historic offers with CBS Sports activities and ESPN to ship tons of of hours of APP Tour pickleball programming all through 2023, together with 12 hours of stay matches and highlight-driven applications on CBS Sports activities Community, eight hours of occasion recap telecasts on ESPN2 and greater than 200 hours of stay streaming protection on ESPN+ and APP TV.
“We’re delighted to welcome CBS Sports activities and ESPN to the APP and are excited to be working with two of essentially the most vital names in sports activities media to deliver the game of pickleball to followers throughout the nation,” commented Tom Webb, APP Chief Advertising and marketing Officer. “Over 36.5 million Individuals performed pickleball in 2022 and this media bundle permits these followers to tune in to our world-class tournaments, and introduces the game and its greatest gamers to thousands and thousands extra. The APP exists to broaden the game of pickleball domestically and internationally and this media publicity is a crucial step in that mission.”
The APP’s fourth season, the 2023 APP Tour, kicked off in Punta Gorda, Florida, with a sold-out occasion and over 720 skilled and beginner pickleball gamers from throughout the USA and world wide. The 2023 APP Tour continues with the APP Daytona Seaside Open, going down at Pictona at Holly Hill in Florida from February 8 – 12. Full particulars of the 2023 schedule can be found at APPTour.org.
Protection of the APP Daytona Seaside Open will air at 8:00 pm ET on ESPN2 Sunday, Feb. 12, that includes a one-hour particular showcasing gold medal match highlights from Championship Sunday. CBS Sports activities Community will even air a one-hour particular following the APP San Diego Open, on Monday, March 20, at 9:00 am ET.
