Right this moment, American Specific and Method 1 introduced a multi-year regional partnership that can make American Specific the Official Funds Accomplice of F1 within the Americas, with races in Austin, Mexico Metropolis, São Paulo, Las Vegas, Miami, and Montreal. American Specific can also be proud to assist the F1 Academy, F1’s all-female racing sequence dedicated to creating equal alternatives for girls within the sport, because it strives to extend alternatives for feminine participation in motorsport, each on and off monitor.
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The multi-year sponsorships add to American Specific’ world-class portfolio of sports activities and leisure partnerships throughout the globe, together with basketball, tennis, golf, music, theatre and extra. Method 1 is the primary new sports activities vertical American Specific has sponsored in over a decade and its first multi-market sports activities partnership, additional cementing its dedication to bringing Card Members unbelievable entry and experiences globally.
Elizabeth Rutledge, Chief Advertising and marketing Officer, American Specific, mentioned:
The F1 fan base and viewership has grown exponentially over the previous a number of years. We’re thrilled to deliver the unique entry and distinctive experiences that American Specific is understood for to our Card Members and racing followers. Including F1 to our international portfolio of partnerships helps us proceed to create significant worth for our clients within the areas they’re most keen about.
Jonny Haworth, Director of Business Partnerships, Method 1, mentioned:
We’re thrilled to welcome American Specific as an Official Accomplice of Method 1 within the Americas. As we proceed to develop our presence within the US, we imagine they’ll introduce a brand new wave of followers to the game by providing premium once-in-a-lifetime moments to their Card Members and assist F1 in our efforts to boost additional and elevate the fan expertise on this essential market. It’s additionally implausible to see a major international model supporting F1 Academy and the work the sequence does to drive lasting change in our sport.
As F1 Americas’ Official Funds Accomplice, American Specific Card Members within the Americas will get a variety of distinctive advantages, reminiscent of early entry to F1 Experiences ticket packages obtainable in any respect races and to Paddock Membership and Grandstand tickets within the Americas area. Further on-site advantages shall be obtainable for Amex Card Members and in choose moments for all F1 followers at races in North, Central, and South America. Beginning at this weekend’s United States Grand Prix in Austin (Oct 20-22), eligible Card Members could have complimentary Amex Race Radios to tune into commentary from across the monitor and a present with buy at F1 shops. American Specific may even have the ability to host enterprise clients and companions at races within the Americas area.
On the inaugural Method 1 Las Vegas Grand Prix 2023 (Nov 16-18), happening at evening towards the enduring Las Vegas backdrop, American Specific will provide much more advantages, entry, and experiences.
Emily Prazer, Chief Business Officer, Las Vegas Grand Prix, Inc., mentioned:
Making ready for our inaugural Vegas race, we should accomplice with manufacturers that improve the general visitor expertise and exceed their expectations. American Specific continues to deliver new and thrilling alternatives for sports activities followers worldwide, and we look ahead to working collectively to create once-in-a-lifetime experiences for his or her Card Members.
A Fan Expertise for Amex Card Members and their company shall be positioned simply steps from the Las Vegas monitor at North Koval Zone by American Specific (reservations for the house shall be made obtainable later). Card Members may even have entry to complimentary Amex Race Radios and a present with a merchandise buy, obtainable throughout fan zones (Phrases apply). All advantages shall be supplied on a first-come, first-served foundation, and particular phrases will apply.
