Levi’s and McLaren Racing assortment celebrates the historical past and innovation of each manufacturers and presents followers wearable, vintage-inspired gadgets to point out their help for his or her favorite staff.
Click on right here to subscribe to our print version!
Levi’s x McLaren Racing introduced their first collaborative assortment, celebrating the historical past and innovation of each manufacturers. The gathering was launched on 3 July, earlier than McLaren’s residence race, the British Grand Prix.
Representing Levi’s daring foray into motorsport, the gathering is a novel assortment of limited-edition items meticulously crafted by Levi’s to pay homage to McLaren’s illustrious motorsport legacy. The gathering is a uncommon alternative for followers to personal vintage-inspired, wearable gadgets that specific their unwavering help for his or her beloved staff.
Levi’s and McLaren Racing are two manufacturers identified for being on the forefront of innovation and pushing boundaries. The unique assortment is impressed by McLaren Racing’s wealthy heritage, paying explicit tribute to the staff’s late ’80s period race automobiles—a few of the most profitable Formulation 1 automobile designs of all time—and the enduring pink and white livery. The gathering will even have fun McLaren Racing’s founder, Bruce McLaren, and the Speedmark emblem.
To mark the launch of this thrilling collaboration, Levi’s and McLaren Racing fans are invited to the Levi’s Regent Road retailer in London from 4 July to 7 July. This immersive occasion will showcase the brand new assortment and construct anticipation for the upcoming race. Attendees can sit up for numerous McLaren actions, together with a McLaren Racing simulator and the possibility to win unique prizes.
Louise McEwen, Chief Advertising Officer of McLaren Racing, mentioned: “Levi’s is an iconic world model, and we’re delighted to collaborate with them on this nice assortment impressed by our wealthy historical past and heritage, launching proper in time for the British Grand Prix. We hope McLaren and Levi’s followers will love this assortment as a lot as we do.”
