Qualcomm Applied sciences, Inc. and the Mercedes-AMG PETRONAS F1 Staff introduced a multi-year settlement that includes the Snapdragon model.
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The strategic collaboration will leverage the facility of the Snapdragon® platform to create distinctive fan experiences, each in-person and digitally. The crew will discover alternatives to leverage Snapdragon and different Qualcomm® applied sciences to speed up its digital transformation and create a world-leading sensible house on the crew’s campus within the UK.
Snapdragon is Qualcomm Applied sciences’ shopper product model. Snapdragon platforms energy experiences throughout lots of the world’s premium smartphones, gaming and XR units, related automobiles, PCs, and wearables.
The Snapdragon brand proudly options on the crew’s 2023 automotive, the Mercedes-AMG F1 W14 E PERFORMANCE, which was unveiled on the Silverstone circuit within the UK at this time. Snapdragon branding can even characteristic on the drivers’ race fits, the clothes of senior personnel and throughout the storage and crew atmosphere’s trackside.
Don McGuire, SVP and CMO of Qualcomm Applied sciences, Inc., stated:
Snapdragon delivers premium experiences, and our companions are finest at school. The Mercedes-AMG PETRONAS System One Staff is the main tech-forward crew in F1, making them the best accomplice of alternative for the Snapdragon model. Collectively, we’re dedicated to reimagining the fan expertise by bringing Snapdragon to followers worldwide.
Toto Wolff, Staff Principal and CEO of the Mercedes-AMG PETRONAS System One Staff, commented:
Innovation is core to our enterprise. It’s simply as necessary in connecting with our followers and constructing the long run office as it’s within the design and creation of our race automobiles. With the Snapdragon model, we’ve the right accomplice to innovate and remodel. We stay up for creating distinctive and daring options as we push forward in these areas.
Richard Sanders, Chief Business Officer of the Mercedes-AMG PETRONAS System One Staff, added:
We’re happy to announce our collaboration with Qualcomm Applied sciences and welcome them into our increasing accomplice ecosystem. With a number of thrilling initiatives deliberate, our shared ardour for expertise and innovation will carry noticeable advantages to our followers, companions, and crew. It’s nice to welcome the Snapdragon model and to see the brand on our newly launched 2023 automotive. We stay up for broadening our collaboration as we embark on our renewed partnership.
About Qualcomm
Qualcomm is enabling a world the place everybody and every thing may be intelligently related. Our one expertise roadmap permits us to effectively scale the applied sciences that launched the cell revolution – together with superior connectivity, high-performance, low-power computing, on-device intelligence and extra – to the following era of related sensible units throughout industries. Improvements from Qualcomm and our household of Snapdragon platforms will assist allow cloud-edge convergence, remodel industries, speed up the digital financial system, and revolutionize how we expertise the world, for the higher good.
Qualcomm Integrated consists of our licensing enterprise, QTL, and most of our patent portfolio. Qualcomm Applied sciences, Inc., a subsidiary of Qualcomm Integrated, operates, together with its subsidiaries, considerably all of our engineering, analysis and growth capabilities and considerably all of our services and products companies, together with our QCT semiconductor enterprise. Snapdragon and Qualcomm branded merchandise are merchandise of Qualcomm Applied sciences, Inc. and/or its subsidiaries. Qualcomm patented Qualcomm Integrated licenses applied sciences.
