After collaborating in a multi-million greenback advert marketing campaign for
Brazilian TV that featured Jean Claude Van Damme and 5 different
Brazilian martial arts legends, Anderson
Silva’s retirement combat will come in opposition to an previous rival.
Silva will sq. off in opposition to former
Final Preventing Championship foil Chael Sonnen
in a bout that might be contested below boxing guidelines. Sherdog
confirmed the pairing on Wednesday following an preliminary report from
TATAME
journal. Whereas specifics concerning the bout are unknown, the
occasion might be entitled Spaten Combat Evening.
Phrase of the combat, which is a part of the Spaten Beer Advertising and marketing
Marketing campaign, started to unfold when Silva posted “Spider Grande Finale
June 15” on his Instagram tales. In line with a supply near
the state of affairs, the combat will happen in Sao Paulo, Brazil. It
might be a closed occasion with solely 600 VIP friends allowed to attend.
Different fights on the cardboard are anticipated to be introduced within the coming
days.
Silva and Sonnen initially squared off at UFC 117, when Sonnen was
minutes away from pulling an enormous upset earlier than “The Spider” gained
through submission on the 3:10 mark of Spherical 5. That bout might be
enshrined within the UFC Corridor of Fame “Combat Wing” this summer season. Silva
was extra decisive within the rematch, profitable through second-round TKO at
UFC 148.
Spaten is among the 30 beers produced in Brazil by Anheuser Busch
InBev, the most important brewer on the planet. It´s the primary time {that a}
massive beer firm in Brazil has related its identify with MMA and
different martial arts. The identify of the marketing campaign is “Not all power
is brute.” The commercial was filmed in Czech Republic and in
addition to Van Damme, included Antonio
Rodrigo Nogueira, world Brazilian jiu-jitsu champion Kyra Gracie,
Olympic judoka Rafaela Silva, boxing champion Bia Ferreira and
Olympic judo bronze medalist Flavio Canto.
Editor’s observe: This merchandise was up to date at roughly 8:28 p.m.
ET to incorporate further info concerning Silva’s
opponent.
