Trend meets System One in New York Metropolis as Scuderia AlphaTauri launches its 2023 AT04 automotive alongside drivers Yuki Tsunoda and group newcomer Nyck De Vries at New York Trend Week. Premium trend model AlphaTauri additionally celebrated its debut within the US market with the 2 drivers wearing outfits from the collections.
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Scuderia AlphaTauri kickstarts their 2023 System One season with rookie Nyck De Vries, 28, becoming a member of the driving force roster alongside Tsunoda. De Vries turns into the second Dutch driver on the grid alongside two-time world champion Max Verstappen.
The Dutchman already has appreciable expertise, incomes his F1 seat off the again of profitable the Eurocup System Renault 2.0, System Renault 2.0 Alps, FIA System 2 Championship and System E titles. He then claimed a powerful ninth on his F1 debut final September in his first race begin with Williams Racing, substituting for a sidelined Alex Albon on the 2022 Italian Grand Prix.
De Vries stated: “I’ve liked attending my first occasion as a Scuderia AlphaTauri driver. The chance to characterize the model at New York Trend Week has been extraordinarily particular for me and actually confirmed me what the model is about. The AT04 livery appears to be like nice, and you’ll see how the modern A/W assortment has impressed it, so I can’t wait to see it on monitor.”
Highlighting his path to F1, de Vries continued: “I feel partly as a result of my journey has been barely uncommon and longer, I’m much more grateful for the chance, extra motivated to seize it and hungrier to indicate what I’m value.”
Japan’s Yuki Tsunoda, 22, returns for a 3rd season with Scuderia AlphaTauri. The previous F4 Japanese Championship winner and System 2 frontrunner races alongside a brand new team-mate for the primary time, following two seasons partnered with Frenchman Pierre Gasly.
Tsunoda impressed early in his rookie marketing campaign in 2021, scoring a ninth place on his debut in Bahrain. Since then, he has accrued ten points-scoring finishes in his first two seasons, highlighted by fourth place within the 2021 season-closing race in Abu Dhabi.
Of his prospects for 2023, Tsunoda stated: “My important objective is to carry out extra persistently in each race, independently from the automotive’s efficiency, and to attain factors extra reliably. I need this 12 months to be my finest efficiency of the three years when it comes to attending to Q3 and scoring factors.”
Specializing in the 2023 season launch, Tsunoda stated: “I’ve had plenty of enjoyable this week in New York Metropolis, and it’s additionally been nice to attend the occasion right here right now. It’s a cool backdrop for the style assortment and our new AT04 2023 livery. The traditional Scuderia AlphaTauri colors look nice subsequent to the brand new garments, and I can’t wait to strive each out this season.”
Group Principal Franz Tost added: “As we all know, System 1 has seen an enormous improve in reputation as a result of likes of Netflix and social media over the previous couple of years. So, it’s extraordinarily vital that we proceed to develop on this market, which is why I’m happy we had been capable of launch our 2023 AT04 livery right here right now in New York Metropolis to indicate our appreciation to the U.S. viewers. Likewise, it’s nice that AlphaTauri might show their new assortment on the occasion, as this 12 months is the primary time they’ll promote their clothes right here in America.”
The group had been current alongside friends from trend, life-style and motorsport on the Appel Room of Lincoln Heart launch proper within the coronary heart of New York Metropolis.
AlphaTauri celebrated its debut within the U.S. market by rolling out the primary presentation of the brand new Autumn/Winter 2023 assortment that might be out there to U.S. customers for the primary time in July.
Ahmet Mercan, AlphaTauri CEO, revealed: “Getting into the U.S. market is one other step in our enlargement. Our objective is to make AlphaTauri higher recognized, and we’re satisfied that the constant enlargement of our gross sales community will make an vital contribution to this.”
