Bridgestone e6 Golf Balls – Key Takeaways
Replace to Bridgestone’s best-selling, longest-running ball
Out there in optic yellow and white for $24.99/dozen
Bridgestone additionally updating and shrinking OTTO the ball-fitting robotic
The brand new Bridgestone e6 golf ball is the corporate’s horse. It’s been in Bridgestone’s lineup the longest and it’s their greatest vendor. It’s not even shut.
“There’s positively a following for e6,” says Bridgestone Golf Ball Advertising Supervisor Elliot Mellow. “It’s at all times been about gentle, low compression and good really feel.”
For 2023, not one of the above has modified. However the brand new model is being reformulated to melt one thing you don’t usually take into consideration: Sound.
Bridgestone e6 Golf Balls: Step Softly
The e6 has been in Bridgestone’s lineup for 15 years. It’s a participant within the two-piece parade of sentimental balls together with the Wilson DUO Mushy+, Srixon Mushy Really feel and a number of others. The enchantment of low compression is twofold. First is the addictive, downy-soft mushiness of the texture. Second is the very fact it’s stupid-low spin off the driving force so it’s extra more likely to keep within the fairway as an alternative of the tough on the best, the place it’s extra more likely to roll. Or it goes within the tough as an alternative of the pond on the best, the place it doesn’t have to float.
Oh, there’s a 3rd enchantment: Worth.
“We wish a ball that’s simple to compress, that’s simple to get within the air and has a gentle really feel for the buyer,” says Mellow. “With the brand new design, we’re going with some softer supplies and actually getting the clickiness out of the impression.”
That seems to be the most important improve to the 2023 Bridgestone e6. Mellow says the purpose is to make Bridgestone’s softest ball not solely really feel gentle however sound gentle.
“We’ve been performing some stuff with frequency and hertz and the way we will ship a gentle sensation to the buyer,” Mellow says. “There’s a section of golfer that resonates with that.”
The brand new Bridgestone e6 golf balls will retail for $24.99 per dozen. And, like the remainder of the brand new Bridgestone “e” sequence balls, will probably be accessible someday in March.
OTTO Updates
Final 12 months, Bridgestone rolled out OTTO, the corporate’s totally autonomous computerized ball-fitting machine. For 2023, OTTO is getting an improve. And a severe slim down.
“We’ve had a 12 months to review OTTO,” says Mellow. “We’ve additional refined the algorithm and all of the magic behind the science.”
Bodily, the brand new OTTO bears zero resemblance to the outdated OTTO. The outdated OTTO seemed form of like a ball-fitting R2D2 and weighed 135 kilos. The brand new OTTO appears to be like like, effectively, a extremely moveable iPad stand.
“We’re making it just a little bit lighter and extra moveable so we will set it up in locations the place possibly we couldn’t earlier than so extra shoppers can use it.”
OTTO information swing knowledge for 3 tee photographs and, primarily based in your enter, will suggest what its algorithms suppose would be the greatest ball for you. These algorithms, it needs to be famous, come from a few years and hundreds of thousands of golf photographs recorded in Bridgestone ball fittings.
Is it the most effective ball becoming you may get? Not even Bridgestone will let you know that. Is it pretty much as good as a reside ball becoming with an actual reside human? Bridgestone gained’t let you know that, both. However it’s approach higher than no ball becoming in any respect or strolling into the golf ball part of your native large field, closing your eyes and going “eeny-meeny-miney-mo.”
Up to date Launch Monitor
OTTO is utilizing the MEVO+ to gather your shot knowledge. And Flightscope, the maker of the MEVO+, is giving that little machine a significant shot of techno-boost.
“We enhanced our whole processing utilizing our fusion patent which suggests we’re utilizing high-speed picture processing along side 3D radar monitoring,” Flightscope CEO and founder Henri Johnson tells MyGolfSpy. “The mix of these applied sciences provides us a way more steady and correct set of outcomes.”
Johnson says the up to date MEVO+ can be utilizing machine studying algorithms which he says will make the system extra correct because it measures increasingly knowledge.
“It’s changing into extra correct. It’s truly instructing itself.”
The up to date MEVO+ can be introducing Face Impression Know-how which exactly captures the placement of contact on the membership face with each strike. Johnson says that, in the case of accuracy, the MEVO+ Face Impression Know-how takes a again seat to nobody.
“As an engineer, I’m pleased to go along with another Face Impression Know-how as a result of it will win. At this worth level (base worth $2,109, $3,699 with Professional Bundle and Face Impression Know-how), nothing can contact it. However I’ll tackle any expertise as much as $25,000 and this one will win in the case of accuracy and repeatability.”
Can OTTO Do Extra Than Driver?
Not but. Bridgestone mentioned when OTTO was launched final January that it will quickly add iron and wedge capabilities for a fuller ball-fitting expertise. About that …
“I really feel horrible that we’re sitting right here a 12 months later and it’s nonetheless not out,” says Mellow. “The expertise exists and it will possibly measure any membership and, for essentially the most half, the advice engine exists. However having the ability to execute it in a approach that it will present adequate knowledge is the place we’re caught up.”
Particularly, hitting off mats versus turf can skew outcomes. And in case you are hitting off the turf, it will get chewed up rapidly if plenty of golfers are attempting OTTO.
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