Aston Martin Aramco Cognizant System One Crew (AMF1 Crew) joins Pedal Mafia to pursue the world’s quickest biking package with a brand new Technical Collaboration efficiency assortment.
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Headquartered in Perth, Western Australia, Pedal Mafia is legendary for its premium Technical Collaboration clothes vary – engineered for final efficiency on and off the bike.
The 2 manufacturers share frequent values, every pushing the boundaries of product improvement utilizing the best supplies with rigorous testing. Pedal Mafia’s “engineered to endure” slogan captures our crew’s tradition and mindset.
The AMF1 Crew attire vary combines fashion, high quality, and magnificence – and locations centre-stage our celebrated British Racing Inexperienced livery and iconic Aston Martin wings brand.
Matt Chapman, Head of Licensing and Merchandise, AMF1 Crew, mentioned:
It was a pleasure to work with Pedal Mafia on this assortment. From the very first second we began discussions, it was instantly clear that – like ourselves – they’re devoted to efficiency, utilizing high-quality supplies, and pursuing excellence. This primary assortment is usually daring – ultra-lightweight, carefully fitted and that includes a set of vibrant graphics. It’s the right reflection of the partnership – we adore it.
Jay Barron, Founder and CEO of Pedal Mafia, added:
We’re vastly excited to start out a long-term relationship with AMF1 Crew. Pedal Mafia was constructed from my mother and father’ storage to be now showcased within the F1 pitlane – the quickest storage on the planet! – it makes me really feel extremely proud. Merging the worlds of highway biking and motorsport made full sense to me as I’m a eager competitor in each disciplines.
As an organization, we attempt to ship the quickest, highest high quality clothes and take huge inspiration from System One and the AMF1 Crew of their fixed pursuit of pace and excellence. We additionally love that so many System One drivers and crew members are huge cyclists and biking followers – it meant this collab made good sense to us.