Ferrari and PUMA, a sports activities attire firm, have signed a multi-year partnership extension and can get pleasure from better visibility as a Premium Associate beginning subsequent 12 months.
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Within the coming years, PUMA will proceed to be the licensing companion for Ferrari-branded merchandise and the provider of crew and racewear for Ferrari in Formulation 1.
The renewal of the partnership and licence agreements proceed the profitable collaboration between PUMA and Ferrari, which first began in 2005.
Arne Freundt, PUMA CEO, commented:
Since 2005, PUMA has had the ambition to be the most effective model companion for Scuderia Ferrari. Over the previous twenty years, we have now celebrated many successes and the eagerness for Ferrari with the hundreds of thousands of Tifosi worldwide. I’m very excited that we’ll additional deepen our sturdy partnership by prolonging our partnership and lengthening the scope of our collaboration.
Benedetto Vigna, Ferrari Chief Govt Officer, added:
Ferrari and Puma have a longstanding journey, which is a testomony to an everlasting belief and synergy to proceed to embrace new alternatives collectively. As leaders in our respective fields, we’re able to help one another, demonstrating an unwavering dedication to supply more and more partaking experiences for our Tifosi and model lovers.
About PUMA
PUMA is without doubt one of the world’s main sports activities manufacturers, designing, creating, promoting and advertising footwear, attire and equipment. For 75 years, PUMA has relentlessly pushed sport and tradition ahead by creating quick merchandise for the world’s quickest athletes. PUMA presents efficiency and sport-inspired way of life merchandise in classes equivalent to Soccer, Working and Coaching, Basketball, Golf, and Motorsports.
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It collaborates with famend designers and types to convey sports activities influences into avenue tradition and trend. The PUMA Group owns the manufacturers PUMA, Cobra Golf and stichd. The corporate distributes its merchandise in additional than 120 nations, employs about 20,000 individuals worldwide, and is headquartered in Herzogenaurach/Germany.
