By now, a well-established image on the earth of motorsport is the Liqui Moly emblem on the hoardings of Components 1 racetracks. Via the brand new contract, the long-established firm for motor oils, components and automotive care will proceed to be an “Official Companion” till 2026 inclusive.
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Liqui Moly has been an “Official Companion” within the globally common racing collection since 2019. As an Official Companion, Liqui Moly will proceed to have bodily and digital trackside signage at choose race occasions. Moreover, as a part of the extension, Liqui Moly can have the chance to construct on its rising enterprise networking programme by internet hosting buyer visitor experiences round sure race weekends.
Liqui Moly Managing Director Günter Hiermaier on the contract extension: “With always new approaches and improvements, but additionally new spectator information, Components 1 continues to show to be the flagship in motorsport. We even have this aspiration for our enterprise. That’s why it was pure to let two such sturdy manufacturers proceed to work facet by facet.”
For the favored oil and additive producer, the “premier class” is now a longtime sponsorship. The corporate, with an extended custom, had already been promoting on the rear wing of Mercedes-Sauber automobiles about thirty years in the past. In 2002, the Ulm-based firm joined the Jordan-Honda group as a sponsor.
Peter Baumann, Advertising and marketing Director at Liqui Moly, commented on the contract signing in Bahrain, saying: “The media attain of Components 1 goes far past the traditional channels. The racing collection relies on incomparable and world 360-degree advertising and marketing. What unites our two manufacturers is the fixed will to encourage as many individuals as potential around the globe with our product. That’s the reason I’m significantly happy about this contract extension.”
Johnny Haworth, Director for Business Partnerships of Components 1, added: “This new multi-year deal is the end result of years of sturdy collaboration between two long-standing companions. We stay up for additional integrating LIQUI MOLY into the particular F1 fan expertise and persevering with our mission of making the world’s best sporting and leisure spectacle for our followers.”
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“The recognition of Components 1 continues to be rising steadily. It’s, due to this fact, an excellent sign that we will proceed to current this premium sponsorship to our prospects and companions. This can end in even higher attain and optimized foundations for good enterprise,” defined Liqui Moly Managing Director Günter Hiermaier.
The corporate additionally advertises at MotoGP, operates because the unique lubricant associate of the Motocross World Championship, marketed on the World Handball Championship in January and at numerous winter sports activities occasions.
