Aston Martin Aramco Cognizant System One Crew (AMF1 Crew) is proud to announce that stichd will change into the staff’s Official Merchandise Associate from 2024.
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The long-term settlement with stichd, a part of the PUMA Group, will see the corporate tackle unique rights to design, produce and distribute AMF1 Crew’s fanwear merchandise from the beginning of the 2024 FIA System One World Championship season.
Moreover, stichd will change into the Official E-commerce Associate of AMF1 Crew, gaining international distribution rights to promote AMF1 Crew branded attire and equipment throughout a number of on-line and offline channels, together with the Aston Martin web site and the Gas for Followers on-line retailer.
Headquartered in ‘s-Hertogenbosch, the Netherlands, stichd specialises in licensed fanwear and life-style attire.
AMF1 Crew will promote staff duplicate attire and equipment, special-edition collections and fanwear at fan retail shops operated solely by stichd throughout each System One race weekend from 2024.
Jefferson Slack, AMF1 Crew Managing Director, Industrial and Advertising, mentioned:
We actually really feel the eagerness and depth of our followers. This yr, we’ve witnessed enormous development in our viewers – notably because the staff’s on-track performances have improved. A lot of what we do as a staff is directed in direction of shocking and delighting our fanbase. Partnering with stichd to make official fanwear accessible to everyone seems to be a unbelievable alternative, and we stay up for working carefully with them on subsequent yr’s first assortment.
Nina Nix, CEO of stichd, mentioned:
We’re past excited to affix forces with AMF1 Crew. As F1 and Aston Martin proceed to develop their momentum, we’re able to translate this ardour into fashion-forward attire and equipment. And we actually stay up for doing this with the AMF1 staff.
About stichd:
As a member of the PUMA Group, stichd is a licensee with its HQ situated in ‘s-Hertogenbosch, the Netherlands. As well as, stichd has a world presence with gross sales places of work all through Europe, the UK, Mexico, China and in Southeast Asia. The fanwear staff is primarily located in London. The corporate’s warehousing and logistics are situated in Tilburg, Netherlands and through our service companions in Mexico, China and Malaysia.
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Using over 600 folks, the corporate’s present model portfolio consists of PUMA, Tommy Hilfiger, Levi’s, Head, Calvin Klein, Scotch & Soda, BMW Way of life, Mercedes System One staff, Scuderia Ferrari, Oracle Pink Bull Racing, BMW Motorsport, Porsche Motorsport, Ayrton Senna, System 1, System E and Manchester Metropolis Soccer Membership.
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