CHICAGO (Might 25, 2023) — The Affiliation of Pickleball Gamers (APP), the nation’s preeminent pickleball tour for professionals and amateurs, has introduced a major addition to its associate roster with the enduring sports activities style model ellesse becoming a member of as its Official On-Court docket Attire associate.
Based in 1959, ellesse rapidly established itself internationally as one of many pioneers of the sports activities style business – notably in tennis. ellesse’s courtroom jackets, t-shirts, and polos launched a fusion of fashion and luxury and attracted a number of the largest tennis stars of the 1970’s and 1980’s, together with Tommy Haas, Chris Evert, Boris Becker, Pat Money, Arantxa Sánchez, and Anna Kournikova as model ambassadors. The Italian-based model now brings its high-quality, daring and colourful sportswear to the world of pickleball because the Official On-Court docket Attire associate of the APP. ellesse will kick off its partnership with the APP at its flagship occasion, The Boca Raton 2023 APP New York Metropolis Open, held on the USTA Billie Jean King Nationwide Tennis Middle in Flushing Meadows, New York from Might 23 – 28, 2023.
As a part of ellesse’s sponsorship of the APP, ellesse will outfit the APP’s broadcast workforce, in addition to the lately introduced 2023 APP Subsequent Gen Nationwide Workforce, a group of twelve of the highest 16-23-year-old pickleball gamers within the nation. The ellesse model will likely be immersed into the APP Tour with in-venue branding and visibility, together with signage, social media promotion, and inclusion in APP Tour broadcast productions – spanning protection on CBS Sports activities Community and ESPN2 in addition to livestream protection on APPTV and ESPN+.
“I’m really honored to be welcoming ellesse into the APP,” commented APP Chief Advertising and marketing Officer Tom Webb. “ellesse has an extended and wealthy historical past in racket sports activities and is now getting into a brand new chapter with pickleball and the APP. This announcement represents one other main step for the APP as we proceed our ambitions to develop the game worldwide. By our partnership with a globally-recognized artistic model similar to ellesse, the entire world of pickleball is about to look even cooler.”
“We’re thrilled to be partnering with the APP and immersing ellesse on the planet of pickleball,” added Jennie Bianco, Head of UK Advertising and marketing at ellesse. “The model’s historical past is cemented in racquet sports activities, and we’re excited to be teaming up with APP and be part of the game’s flourishing future.”
