ORLANDO, Fla., Could 3, 2023 – The USTA has named Liz McSorley, a seasoned administration advisor and government chief, because the group’s Managing Director, Technique and Innovation. This newly-created place shall be based mostly in Orlando and McSorley will report back to Craig Morris, the USTA’s Chief Government, Neighborhood Tennis.
Aligned with the USTA’s mission to develop tennis on the group degree, this place will work intently with Morris to develop and execute strategic priorities for the Neighborhood Tennis group. As well as, McSorley shall be accountable for unifying our efforts throughout digital merchandise, applications, advertising and marketing, analysis, and innovation to gas the expansion of tennis and maximize the retention of tennis gamers throughout all play ranges.
“Liz has a confirmed monitor file in constructing and main high-performance groups, and is expert in navigating complicated, matrix and multi-layered organizations,” stated Morris. “This talent set will improve the USTA’s persevering with drive for innovation in attracting and retaining tennis gamers of all ages and enjoying ranges.”
Previous to becoming a member of the USTA, McSorley served as Principal, Administration Guide for Elixirr, LLC, a strategic advisor and shopper companion supporting firms’ enterprise, digital, knowledge and buyer transformation. On this function, she led the event of a single view of shoppers and developed knowledge visualization and insights instrument for subsequent finest motion suggestions to discipline gross sales groups which generated greater than $5 million in gross sales income. At Elixirr, she was considered one of 4 US-based principals the place she led a gaggle of 35 consultants and analysts. She additionally served as Vice President, Expertise Administration for Munich Reinsurance. Prior, Liz labored at a lot of famous consulting and media firms, together with Emirates Built-in Telecommunications the place she served as Vice President, Buyer Expertise, and at Rogers Communications, as Director of Advertising, honing her buyer journey and advertising and marketing acumen.
McSorley obtained an Honors BA from the College of Western Ontario. She shall be Orlando-based in her new function.
