Williams has secured its first title sponsor since Rokit in 2019.
The joint-second most profitable staff in F1 historical past with 114 wins, 9 Constructors’ Championships and seven Drivers’ Championships is becoming a member of forces with Atlassian, a number one supplier of staff collaboration and productiveness software program whose world-class platform serves over 300,000 clients throughout the globe.
In response to immediately’s launch “this partnership unites two organisations pushed by teamwork: Atlassian’s AI-powered collaboration software program empowers groups of 10 to 10,000+ folks to allow them to plan and monitor work, align on objectives and unleash information seamlessly. For nearly 50 years Williams has been competing in F1 which is the final word check of teamwork throughout a variety of disciplines in pursuit of sporting success”.
Underneath the partnership, Atlassian turns into the Official Title Associate, Official Expertise Associate and Official Collaboration Software program associate of the Grove outfit.
The multi-year dedication is the largest partnership deal in Williams’ 48-year historical past, recognising its place as an icon of one of many most-popular and fastest-growing sports activities on the planet. It’s one other vote of confidence within the staff’s comeback plan to remodel and ship future championship success.
Atlassian will play a serious function in accelerating that transformation with its System of Work for technology-driven firms: a deliberate method to teamwork that emphasises connecting all groups, and leveraging AI to maximise impression and innovation. The adoption of this method and the Atlassian product suite throughout Williams will unleash the potential of Atlassian Williams Racing, deepening teamwork and collaboration to ship on-track efficiency.
As Official Title Associate, Atlassian’s branding will function prominently on the FW47s pushed Alex Albon and Carlos Sainz, which can be unveiled at Silverstone on Friday. Atlassian branding may also be built-in into all points of the staff setting each trackside and at their Grove HQ.
The brand new Atlassian Williams Racing brand symbolises this true partnership. It has been uniquely crafted to unite the identities of Atlassian and Williams Racing, seamlessly combining two distinct marks and incorporating signature blues from every model’s color palette.
The FW47 will launch on Friday with a particular one-off livery to have a good time the partnership, earlier than the official 2025 race livery is revealed on February 18 on the F1 season launch at London’s O2.
“I’m delighted to welcome Atlassian into Formulation 1 and our evolution into Atlassian Williams Racing,” stated James Vowles. “Attracting a title partnership of this measurement and significance is a momentous day in our staff’s illustrious historical past and a serious milestone in our comeback transformation.
“We’re setting up all the suitable substances to get this staff again to the entrance of the grid, and in Atlassian we have now a associate that via its expertise and instruments will assist unleash our full potential by bettering teamwork and collaboration proper throughout the organisation. Our values and ambition align completely, and I am enthusiastic about what we are able to obtain collectively.”
“Formulation 1 is the final word staff sport,” added Mike Cannon-Brookes, CEO, Atlassian. “It is the place engineers, builders, industrial groups, pit crews and numerous others work collectively in real-time at unimaginable speeds to race for a podium end.
“Atlassian shares Williams’ deep perception within the energy of teamwork. We all know that when nice groups have the suitable instruments and practices, they will obtain issues that may be not possible alone.
“As one of many first international expertise firms out of Australia, we perceive what it is prefer to have ardour, drive and the idea that you just’re constructing one thing nice. This staff has been via a outstanding transformation, and I consider Atlassian Williams Racing has all of the foundations for a renewed period of greatness.”
