The query arises naturally, as we’re used to winters crammed with discussions about numbers, simulations, and predictions. Nonetheless, 2025 feels completely different from earlier years as a result of pleasure generated by Hamilton’s arrival at Ferrari and the staff’s social media technique, which appears extra centered on him than on the SF-25 itself.
Mysterious posts have accompanied the now-iconic Fiorano photograph, additional fueling the passion of the Tifosi. This pleasure led the Ferrari followers to flood the Maranello staff’s circuit for the debut of the seven-time world champion.
The 1000’s of followers in attendance had been so captivated by Lewis Hamilton’s presence that they appeared unconcerned about what the brand new SF-25 could be like.
Whereas the hype round Ferrari is justified, it virtually feels as if the most recent automotive designed in Maranello is robotically anticipated to be aggressive.
It’s true that the SF-24 offered a strong basis, having fought for the Constructors’ title till the ultimate moments of final season. Nonetheless, as staff principal Fred Vasseur himself has acknowledged, the brand new SF-25 can be considerably completely different from the 2024 automotive.
What if it’s sluggish?The doubt is greater than affordable. In some methods, it appears taken with no consideration that Lewis Hamilton’s arrival means Ferrari would be the staff to beat.
That’s why it’s value remembering that signing a a number of world champion doesn’t at all times result in speedy success. Ferrari’s historical past, two key examples come to thoughts. Michael Schumacher wanted a number of years earlier than he had a very aggressive, title-winning Ferrari. In the meantime, Sebastian Vettel arguably by no means had a Ferrari able to successful a championship.
These could look like primary examples, however they function a reminder of what actually issues. The joy surrounding Lewis Hamilton is solely justified, and Ferrari’s social media technique has been spot on—however what concerning the SF-25?
What if the most recent challenge from Maranello’s engineers seems to be one other failure? Would the so-called “deal of the century” nonetheless be celebrated? And what about Fred Vasseur? Would the Tifosi’s beloved “chef” nonetheless be safe in his place at Ferrari?
These are excessive questions, however they’re value asking at a time when feelings appear to be pushed extra by a single photograph than by what finally issues most: the monitor.
Supply: f1ingenerale
Feb 8, 2025
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