The 2024 season was a life-changing yr for Alexei Popyrin.
Popyrin gained his maiden Masters 1000 championship in Montreal, toppled Grand Slam king Novak Djokovic en path to the US Open spherical of 16 and obtained engaged to long-time girlfriend Amy Pederick.
How do you prime that large success?
Popyrin goes full Psycho Bunny.
The 25-year-old Aussie makes historical past because the first-ever skilled tennis model ambassador for Psycho Bunny, the model with some of the distinctive logos within the sport.
Popyrin mentioned seeing Psycho Bunny’s profitable collaboration with Tennis Canada throughout his run to the Montreal championship piqued his curiosity within the model.
“It’s unattainable to flee Psycho Bunny,” Popyrin mentioned. “Their magnetic brand and vitality made it a model I all the time stored my eye on.
“Carrying their high-quality materials on courtroom was an eye-opener, however assembly the staff actually sealed the deal for me. Their ardour and dedication to the game impressed me, and after seeing their event takeover in Montreal, I knew I wished to associate with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get began.”
The Montreal-based model mentioned Popyrin’s equipment might be a one-of-a-kind assortment not accessible for public sale, however it’s going to function “inspiration for Psycho Bunny’s Daring Strikes assortment.
“Alexei might be on courtroom sporting a custom-designed efficiency assortment that embodies his distinctive model and athletic necessities,” Psycho Bunny mentioned in a press release. “This assortment, which blends tailor-made, high-tech attire with Popyrin’s private model and Psycho Bunny’s daring style strategy, is a one-of-a-kind design tailor-made particularly for him, reflecting each his aggressive edge and distinctive aptitude.
“Though it’s solely for Alexei and won’t be accessible on the market, it’s going to function inspiration for Psycho Bunny’s Daring Strikes assortment. Alexei may even be featured in upcoming model and seasonal product campaigns, showcasing Psycho Bunny’s signature mixture of high-performance tennis attire and off-court way of life items.”
