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ATP Challenger Tour prize cash soars to file $28.5m for 2025, rising 135% since 2022
ATP Challenger Tour Prize Cash Soars To File $28.5M For 2025
December 11, 2024
The ATP has introduced a file $28.5 million in ATP Challenger Tour prize cash for the 2025 season – up $6.2 million yr on yr and 135 per cent since 2022. The will increase are the results of main Challenger Tour reforms delivered beneath OneVision – ATP’s long-term strategic plan – to increase the variety of gamers in a position to make a sustainable dwelling from tennis.
A central driver of prize cash will increase has been the formation of Tennis Information Improvements (TDI) and the profitable commercialisation of Challenger Tour rights. Calendar enhancements have helped drive progress, by way of the introduction of premium Challenger 175 occasions and an increase within the variety of greater class Challenger 100 and 125 occasions.
Underneath OneVision, ATP has established a devoted Challenger Tour group with new management to supervise progress and new income alternatives. Vital funding in advertising and marketing, headlined by the launch of the Challenger Tour’s ‘On The Rise’ model marketing campaign, has performed an vital position in enhancing the visibility and industrial enchantment of the Tour.
ATP Chairman Andrea Gaudenzi mentioned: “Making a sustainable participant pathway to the ATP Tour is significant for the way forward for our sport. Since 2022, we’ve invested in important reforms on the Challenger Tour. The outcomes have been clear: record-breaking prize cash, yr on yr will increase and most significantly, extra gamers contained in the Prime 250 supplied with better monetary compensation at this degree.”
