Scuderia Ferrari and IBM, a world chief in know-how and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two {industry} icons, each pushed by a ardour for challenges, innovation, excellence, and reaching the best efficiency requirements. By mixing Scuderia Ferrari’s intensive Components 1 experience with IBM’s pioneering technological capabilities, this alliance goals to revolutionize the digital fan expertise and elevate fan engagement throughout all touchpoints, each on and off the racetrack.
Scuderia Ferrari and IBM are dedicated to leveraging the ability of know-how to push boundaries and obtain distinctive outcomes. By means of this partnership, IBM will function Scuderia Ferrari’s Premium Companion in IT Consulting, specializing in growing digital options that convey followers nearer to the heart beat of Components 1 motion. IBM’s state-of-the-art know-how and consulting prowess will play a significant function in amplifying Scuderia Ferrari HP’s digital ecosystem, setting new benchmarks for fan engagement. This can embrace the event of modern digital platforms and instruments, in addition to the implementation of data-driven methods to boost fan experiences.
Remodeling Fan Engagement By means of Innovation
The collaboration with IBM will spearhead numerous initiatives to interact the Scuderia Ferrari HP fanbase, launching a high-profile interactive platform with modern content material designed to captivate followers worldwide. This platform will present a seamless mix of know-how and user-friendly experiences, enhancing digital accessibility for all followers. Scuderia Ferrari HP and IBM are notably targeted on attracting a youthful viewers, making certain that everybody, no matter age, can benefit from the thrill of Components 1 in a sustainable and inclusive digital atmosphere.
Management Insights
Lorenzo Giorgetti, Chief Racing Income Officer, Ferrari:
“We’re proud to launch this partnership with IBM, one of many world’s most esteemed know-how and consulting companies. Ferrari and IBM share core values similar to a relentless pursuit of excellence and an unyielding drive to interrupt boundaries in our respective fields. Collectively, we purpose to convey unmatched high quality and pioneering know-how to our followers, creating experiences that open the doorways of Scuderia Ferrari HP to the world. This collaboration will present new, immersive experiences for motorsport lovers and our devoted fanbase, particularly as Components 1’s enchantment surges amongst youthful audiences.”
Enhancing Knowledge-Pushed Efficiency and Fan Insights
Jonathan Adashek, Senior Vice President of Advertising and marketing and Communications, IBM:
“In Components 1, seconds are essential each on and off the monitor. Scuderia Ferrari HP’s potential to harness world-class insights from its huge knowledge units can be made potential by way of IBM’s know-how. By uniting its passionate fanbase, historic legacy, and superior knowledge and analytics, Scuderia Ferrari HP is uniquely positioned to develop world engagement and modernize its digital operations.”
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By means of this alliance, Scuderia Ferrari and IBM are setting a brand new precedent in Components 1 for what fan engagement may be. Because the partnership evolves, the 2 corporations are dedicated to repeatedly exploring modern applied sciences that elevate the fan expertise, creating lasting worth for each manufacturers and leaving a transformative impression on the game’s digital panorama. This partnership is not only in regards to the current however about shaping the way forward for Components 1.
About IBM
IBM is a number one supplier of world hybrid cloud and AI and consulting experience. We assist purchasers in additional than 175 international locations capitalize on insights from their knowledge, streamline enterprise processes, scale back prices and achieve a aggressive edge of their industries. Hundreds of presidency and company entities in important infrastructure areas similar to monetary companies, telecommunications and healthcare depend on IBM’s hybrid cloud platform and Pink Hat OpenShift to rapidly, effectively and securely have an effect on their digital transformations. IBM’s breakthrough improvements in AI, quantum computing, industry-specific cloud options and consulting ship open and versatile choices to our purchasers. All of that is backed by IBM’s long-standing dedication to belief, transparency, accountability, inclusivity and repair.
