American Specific (Amex) and Components 1 have introduced an thrilling new multi-year sponsorship settlement that elevates their present partnership from a regional focus within the Americas to a world scale. This enlargement makes Amex an Official Companion of Components 1 throughout each continent the place F1 races, together with Australia, Asia, Europe, the Americas, and the Center East.
Elizabeth Rutledge, Chief Advertising Officer at American Specific, expressed her enthusiasm for this subsequent section:“We’re thrilled to broaden our relationship with Components 1, constructing on the robust momentum of the sponsorship within the Americas over the previous 12 months. This demonstrates yet one more manner we’re repeatedly enhancing the worth of American Specific Membership for Card Members around the globe. With over 300 million followers aged 18-34 worldwide, F1 continues to develop in recognition and as a ardour space for Millennials and Gen Z—American Specific’ quickest rising buyer phase.”
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This new international alignment between Amex and Components 1 showcases the corporate’s dedication to providing unique advantages and unforgettable experiences for its cardholders and aligns with the expansion of F1’s international fanbase, significantly amongst youthful demographics. The collaboration emphasizes the rising worth of sports activities sponsorships as a strategic engagement instrument for Amex’s Millennial and Gen Z buyer base.
Emily Prazer, Chief Industrial Officer at Components 1, added:“American Specific has been a implausible companion to Components 1 within the Americas and as a supporter of F1 Academy. I’m delighted that they’ve expanded their relationship with us to develop into an Official Companion. We sit up for working with Amex to boost the expertise of Card Members at our races and showcasing Amex perks to our present followers in every single place we race.”
As a part of the expanded sponsorship, Amex will proceed to curate premium fan experiences at choose F1 races around the globe. Card Members will get pleasure from unique entry to presale tickets, premium seating at Paddock Membership™ and Grandstand sections (at choose races), and particular hospitality packages, reinforcing Amex’s mission to ship world-class leisure advantages.
For 2025, American Specific has introduced on-site perks for Card Members at numerous prestigious Components 1 races, together with:
Melbourne, Australia (March 14-16)
Shanghai, China (March 21-23)
Suzuka, Japan (April 4-6)
Imola, Italy (Could 16-18)
Monaco (Could 23-25)
Barcelona, Spain (Could 30-June 1)
Montreal, Canada (June 13-15)
Silverstone, UK (July 4-6)
Zandvoort, Netherlands (Aug 29-31)
Monza, Italy (Sep 5-7)
Singapore (Oct 3-5)
Austin, Texas (Oct 17-19)
Mexico Metropolis, Mexico (Oct 24-26)
Sao Paulo, Brazil (Nov 7-9)
Las Vegas, Nevada (Nov 20-22)
For example, on the upcoming FORMULA 1 GRAN PREMIO DE LA CIUDAD DE MÉXICO 2024 (October 25-27), Card Members will obtain complimentary Amex® Race Radios to get pleasure from stay commentary from across the monitor. The Amex Fan Expertise area may also function interactive alternatives resembling customized livery design, F1-themed trivia, and a driver intro video recording sales space, alongside unique giveaways. This distinctive fan engagement will probably be out there on the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2024 (November 21-23), which may also embrace a Trackside Lounge within the East Harmon Zone for Card Members to order particular entry (with restricted reservations out there).
Amex’s assist extends past the monitor, particularly in its sponsorship of F1 ACADEMY, the all-female racing collection launched by Components 1. As one of many first non-motorsport manufacturers to again F1 ACADEMY throughout its inaugural 2023 season, Amex stays dedicated to empowering girls in motorsport, reaffirming its partnership with the collection as a part of this new international sponsorship.
This expanded collaboration with Components 1 highlights American Specific’ broader technique to boost its portfolio of worldwide sports activities and leisure sponsorships, which spans basketball, tennis, golf, music, theatre, and extra. By providing its Card Members unrivalled entry and distinctive experiences, Amex continues to place itself as a pacesetter in delivering extraordinary worth by means of its partnerships worldwide.
