As Components 1 prepares to rejoice its seventy fifth anniversary in 2025, it was introduced immediately that LVMH will turn out to be a International Associate beginning in 2025 by means of a groundbreaking 10-year settlement. The partnership will see a number of of LVMH’s iconic Maisons, akin to Louis Vuitton, Moët Hennessy, and TAG Heuer, concerned within the collaboration. This marks a brand new period for each LVMH and Components 1 as they align their strengths to create unparalleled experiences for followers and shoppers alike.
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This unprecedented settlement between LVMH and Components 1 comes at a time of rising international pleasure for motorsport. The partnership will merge the world chief in luxurious with the top of motorsport, uniting creativity, innovation, and high-performance excellence. LVMH and Components 1, two giants of their respective fields, purpose to bridge the worlds of sport and luxurious, creating thrilling, one-of-a-kind experiences that embody the very best of each worlds.
On the core of this collaboration is a shared pursuit of excellence and innovation. LVMH, identified for its craftsmanship and luxurious, will convey its savoir-faire to Components 1 by means of bespoke activations, hospitality, restricted editions, and premium content material. This partnership is not only about merging two giants of their respective fields however about pushing the boundaries of what’s doable. LVMH and Components 1 will proceed pushing their industries’ boundaries, showcasing a mix of elite motorsport and time-honoured craftsmanship.
From the inception of Components 1 in 1950 to its modern-day success, LVMH and its Maisons have lengthy been part of the game’s historical past. This new partnership permits Components 1 and LVMH to jot down new chapters, with every of LVMH’s Maisons contributing their distinctive experience and power to raise the collaboration. The joy surrounding this partnership is palpable, and LVMH and Components 1 are poised to ship unforgettable experiences for the following decade.
Keep tuned for extra thrilling particulars in regards to the LVMH and Components 1 partnership, which might be unveiled in early 2025.
Greg Maffei, President and CEO of Liberty Media, said:
“LVMH and Components 1 are two international manufacturers that constantly push the boundaries of creativity and innovation, values core to Liberty Media. We had been thrilled to work with one of many LVMH Maisons throughout the Las Vegas Grand Prix final 12 months and to broaden our relationship with the Group as they turn out to be a International Associate. The chance to scale our business preparations symbolises our imaginative and prescient for Components 1 because the enterprise grows its platform. We look ahead to working with Bernard and Frédéric Arnault.”
Bernard Arnault, Chairman and CEO of LVMH Group, remarked:
“On the core of our Maisons and Components 1 exercise lies a shared dedication to folks, excellence, and innovation. Whether or not in motorsport, style, watchmaking, or wine and spirits, each element counts on the trail to success. This relentless pursuit to interrupt boundaries, whether or not in our workshops or on circuits all over the world, evokes our imaginative and prescient. It’s this shared dedication to excellence and innovation that we purpose to convey to life on this distinctive partnership between Components 1 and our Group.”
Stefano Domenicali, President and CEO of Components 1, added:
“Our sport is based on the relentless pursuit of excellence, a price that additionally lies on the coronary heart of LVMH, so I’m delighted to announce this historic partnership will start in 2025. As Components 1 continues its international development, attracting new and extra various audiences, the power and breadth of LVMH make it the right accomplice for us to work with as we glance to repeatedly improve the expertise of our followers and the heritage of our unimaginable sport. This can be a landmark partnership for each corporations, and I want to thank Bernard and Frédéric Arnault for his or her imaginative and prescient and dedication to convey this to life.”
Frédéric Arnault, CEO of LVMH Watches, concluded:
“Lately, Components 1 has turn out to be one of the vital fascinating sports activities on this planet. It’s a vibrant self-discipline that echoes plenty of values which might be essential to us, akin to innovation, workforce spirit, and efficiency. For a few years, a number of of our Maisons have additionally chosen to spend money on Components 1, whether or not to create distinctive experiences or for moments of celebration. With our Maisons and the experience of our Group, we need to develop additional this experiential dimension that Components 1 offers worldwide. We’re solely at first of this partnership, however the seasons that await us promise to be extraordinary.”
LVMH and Components 1 are actually set to embark on an thrilling new journey, uniting the world of luxurious with the fun of motorsport to ship an unmatched degree of excellence and creativity.
