Lenovo and F1 have prolonged their partnership, which started in 2022: the expertise multinational will change into the World Companion of the game beginning in 2025.
F1-Lenovo, official renewalFormula 1 and Lenovo introduced at present the multi-year extension of their collaboration, and ranging from 2025, the tech big will change into a World Companion of Formulation 1. Lenovo, an official accomplice of the game since 2022, can even be the Title Sponsor of two Grand Prix per season and can have elevated promoting presence on the trackside.
As a part of the settlement, Motorola (a subsidiary of Lenovo) will change into the World Smartphone Companion of F1, and it too will purchase promoting areas on the trackside.
Stefano Domenicali’s feedback“I’m happy that Lenovo is changing into a World Companion of Formulation 1,” commented Stefano Domenicali, CEO and President of Formulation 1. “Since becoming a member of the game, Lenovo’s creativity and fervour for expertise and innovation have supported F1’s ambitions to create ever extra distinctive moments for followers. At the moment marks a brand new chapter in a partnership that can proceed to develop stronger. I look ahead to persevering with to work with Lenovo and utilizing our shared dedication to precision, innovation, and sustainability to make sure that F1 stays probably the most technologically superior sport on the planet for years to come back.”
Yang Yuanqing’s feedback“We’re thrilled to take our partnership to the subsequent stage by changing into a World Companion of Formulation 1,” added Yang Yuanqing, Chairman and CEO of Lenovo. “By our revolutionary partnerships, just like the one with Formulation 1, we’re pushing the boundaries of innovation and efficiency. Collectively, we aren’t solely shaping the way forward for expertise and motorsports, however we’re additionally guaranteeing that cutting-edge technological developments profit everybody, creating unforgettable experiences world wide.”
Sep 5, 2024
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